Audi Leverages VR Tech in Great “Sandbox” Ad

Audi has released a tantalizing video of VR applied in a unique direction – featuring their Q5 SUV, a couple of kids, and a sandbox.


The “how it was done” video will make a lot of things clear:


And the resulting short video ad is great exposure both for Audi and VR technology as a whole:


Best yet, anyone with a cheap Google Cardboard can share in the experience:


This gotta be one of the most polished applications of VR for advertising purposes I’ve seen – too bad it’s in Danish (I think?). Good thing appreciating the car and the technology behind it and the presentation transcends language. Most nationalities will agree this is cool.

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