Steven Spielberg Utilizing VR for Ready Player One Promotion

Steven Spielberg has a new movie coming out called Ready Player One, and it’s going to take full advantage of its subject matter by drumming up interest through the use of VR.

The upcoming movie is based on a book written by Ernest Cline, and is set in the year 2044. The story world is a bleak and arduous one, with economic stagnation and social problems prevalent.Its inhabitants escape it by entering a virtual utopia known as the OASIS. The story progresses through the death of the creator of OASIS (which stands for Ontologically Anthropocentric Sensory Immersive Simulation), which then triggers the release of a video where he challenges all OASIS users to find his Easter Egg that will give the finder a “fortune”. The protagonist, a teenager named Wade Watts becomes the first user to find the clue, turning him into a wanted man by the other OASIS users.

ready player one

According the HTC’s Vive blog: “Vive will produce multiple pieces of VR content tied to the world of Ready Player One. This content will be available to users through Viveport, which will distribute the content globally across all VR in-home platforms, from high-end PC based VR systems to mobile solutions. In addition, Vive plans to bring Ready Player One-inspired content to its Viveport Arcade platform for location-based entertainment as well as showcase the VR experiences and games at many of the biggest global consumer events through the year.”

This isn’t a regular tie-up though. There’s the matter of Ready Player One being a movie about virtual reality as an alternate to the real, post-apocalyptic world it depicts. So, if you all would excuse my crude description, this is pretty much a virtual reality about Virtual Reality being used as an escape from the virtual reality depicted.

It’s the perfect vehicle for introducing virtual reality as a concept, and while the various realities will probably mix up inside your head, it should be easy to assume we’re in for a smashin’ good time with this upcoming movie adaptation. The movie is set for global release on March 30, 2018, from Warner Bros. Pictures, Amblin Partners and Village Roadshow Pictures.

Source: HTC Vive blog

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